CRM (Customer Relationship Management).  This is a management strategy for concisely controlling a company’s interactions with customer and sales prospects. Even some of the best programs that concern themselves with production, staffing, and physical inventories do not address the essential issue of the inventory of customers. Throughout Fusion™, CRM abounds.

Commencing with the initial contact with your customer where they may become a prospect, to the thank you letter being generated, or after completing any step of business,  Fusion™ will significantly augment your organization’s customer handling. The technology within Fusion™ synchronizes the business processes, activities for sales, as well as those for marketing and customer service.

From whom you need to have your sales and customer service staff call for current sales opportunities, to how well you are performing with our user defined evaluations, Fusion™ will keep you in close contact with your customers. Synergy International is a partner with Constant Contact®, and from Fusion™ , you can export to all or part of your prospects and customers in a very defined format getting information to those you want to entice.

This type of flexible, fast, and consistent quality monitoring drives improvements in all facets of the sales and marketing efforts for your firm. In addition to the all-important customer retention, proper CRM can help you target new markets, review previous campaign successes, and channel new sales.

Desktop CRM

Fusion’s desktop is completely integrated with Microsoft’s Office Suite.

– Drag-and-drop emails threads into your Prospect, Customer or Event files.

– Set appointments in Fusion and connect them to Outlook.

– Leave the office and need a phone number from Fusion just open the CRM app and look up that customer.

Mobile CRM

With Fusion™ CRM, this functionality is integrated into your desktop application as well as offering a mobile module. This information is real-time on your smartphone. If your call center assigns you a call while you are on the road it will appear on your handheld.

As you make updates to that contact, it is available for the sales manager to see on their Fusion™ desktop.


Lead generation is crucial to the success of your business. We have created different methods to capture this information for lead tracking. One of the most common ways is to implement the logic on your “contact us” page to capture required Prospect data in Fusion™.

This is accomplished by our web page script integration to your existing website.